Baron's Expertise

Political Risk Assessment

Baron specializes in producing actionable blueprints designed to help leaders surmount political obstacles and advance their public affairs objectives. Baron’s pioneering Political Risk Assessment incorporates a rigorous process that offers superior analysis, provides guidance on effective execution, and supplies exceptional risk solutions.

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Problem

The United States has entered an era of political volatility.  In nearly every sector, government intervention and ideological activism encroach on business decisions.  The challenge to CEOs, boards of directors, and other senior decision makers: anticipating and managing political risk to core business interest amidst heightened uncertainty.

Solution

Based on more than a decade of experience, Baron Public Affairs, LLC has developed our Political Risk Assessment to address legislative and regulatory threats to core business interests.  Baron illuminates the forces shaping the political landscape to prepare corporate decision makers to manage company-level impacts of government action across diverse sectors.

Methodology

Baron conducts a rigorous analysis of the history, culture, institutions, and personalities that define the competition of interests.  Baron then maps the decision-making process and holds detailed conversations within a trusted network of decision makers and opinion leaders.  Baron distills this information into actionable recommendations enriched by a deep understanding of the broader environment.

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Influencer Analytics

Baron identifies and evaluates intellectual trends to uncover the forces that genuinely shape decision makers. Through quantitative and qualitative mechanisms, the firm reveals the universe of thought leaders that drive the national consensus on particular issues. The data reveals genuine, rather than presumed, influencers, leading to superior outcomes at significantly higher speeds and lower costs.

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Problem

Conventional understanding of influence typically relies on anecdotes and assumptions. Recent political trends have upended traditional patterns of thought leadership that had prevailed for decades.

Solution

Influencer Analytics provides an objective measurement of influence. The result: superior decisions involving public policy advocacy and political risk for corporate government relations teams, trade associations, issue groups, and other organizations.

Methodology

Baron begins by assembling a database of tens of thousands of citations made by policy makers. Then, Baron scores external parties’ influence on policy makers using custom-developed analytical methods and refines raw data into actionable insights.

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Campaign Management

To maximize client effectiveness and efficiency, Baron oversees the execution of programmatic initiatives. Depending on the specific scenario, Baron’s role includes: administering the implementation of tactical blueprints; building and advising coalitions; supporting government relations; and/or guiding public relations and strategic communications.

Strategic Planning Process

Baron’s Strategic Planning Process (SPP) guides trade associations, issue groups, and other not-for-profits to impact decision makers and demonstrate compelling value to stakeholders. SPP employs a robust analytical methodology that challenges established thinking and rigorously tests assumptions to develop a detailed and comprehensive blueprint designed to equip organizations to succeed in a highly competitive environment.